"To Read Too Many Books is Harmful" (Mao Zedong)

17.
Designer unknown
early 1970s
Awake in the middle of the night
Shenye bu mian
Publisher unknown, print no. unknown
Call number: BG E13/814

18.
Geng Yuemin
1975, June
Lead people to victory
Yin ren ru sheng
Jilin renmin chubanshe, 2nd edition, print no. 8091.658
Call number: BG E13/341

19.
Wang Baogui
1978, September
Let's do another test (Yangliuqing New Year print)
Zai kao yici (Yangliuqing nianhua)
Tianjin Yangliuqing huadian, print no. 8174.102
Call number: BG E13/321

20.
Qian Yunxuan
1978, September
Study hard, make progress every day
Haohao xuexi, tiantian xiangshang
Tianjin renmin meishu chubanshe, 2nd edition, print no. 8073.20354
Call number: BG E13/320
As the 1970s progressed, books increasingly were used to acquire differing types of information, although the orthodoxy of the written word remained. Political study during the night used to be popular and gave people the opportunity to earn praise and certificates, as in No. 17. This gave way to children reading cartoons and illustrated booklets about martyrs for the Communist cause. This in turn gave way to books that merely contained depoliticisized or book knowledge.